Developed through close collaboration with our enterprise partners, Maxeo is designed to solve one of the most urgent challenges facing modern brands: understanding and managing how their company, products, and messaging appear across AI-generated content.

Meet Maxeo: Generative Engine Optimization for Enterprises

In an era where large language models increasingly shape what customers see and know about a brand, discoverability isn’t limited to traditional SEO or paid media. AI systems now answer billions of queries, generate marketing copy, and even recommend products—yet brands often have no visibility into if or how they appear in these responses.

Maxeo addresses this gap head-on by providing enterprises with a robust Generative Engine Optimization platform. Its tools help companies systematically track where their brand shows up in LLM outputs, analyze messaging accuracy, and identify opportunities to improve visibility and alignment across AI channels.

For example, an enterprise can use Maxeo to see how often its products are recommended in AI-generated answers, monitor for outdated or inaccurate brand information, and prioritize interventions that improve discoverability in these emerging channels.

As Cihan Bilir, Maxeo’s Founder, explains: “We’ve heard the same concern repeatedly from our design partners: they’re investing in their brands, but they’re flying blind in this new AI search era, without a structured way to see how they compare or guide what AI is saying. That’s exactly why we built Maxeo.”

By offering clear reporting and actionable insights, Maxeo transforms a formerly opaque landscape into one enterprises can navigate strategically. Early pilot partners have leveraged the platform to uncover gaps in brand representation, align messaging with their marketing goals, and proactively manage their presence in the generative AI ecosystem.

Why This Investment Matters

Maxitech’s mission is to bridge the gap between advanced AI technologies and the evolving needs of global enterprises. Our investment in and incubation of Maxeo directly reflect that commitment.

AI systems are changing how people discover brands, products, and services—but companies often lack the tools to even see, much less shape, how they’re represented. The rise of large language models means customer journeys increasingly start in chatbots, virtual assistants, and AI-generated search responses. For marketing leaders, this introduces a new layer of complexity that existing SEO or advertising tools don’t address.

As Burak Arık, Founder & CEO of Maxitech, puts it: “We built Maxeo because our partners needed real visibility into how their brands show up inside AI systems—something the market simply didn’t offer. This isn’t a generic SEO tool repackaged for AI. It's purpose-built to help brands see, measure, and improve how they’re represented in AI answers and recommendations.”

Maxeo emerged through Maxitech’s incubation program, where our team works hands-on with enterprise design partners to identify unmet needs, prototype solutions, and refine them through pilot deployments. Rather than waiting for the market to catch up, we proactively build the tools our partners need, ensuring they’re designed to work in real-world enterprise environments with their specific requirements in mind.

This approach also means Maxeo benefits from more than just capital. Through Maxitech, the platform gains early access to enterprise pilot programs, critical feedback loops, and pathways to scale through our reseller networks. It’s this blend of investment and strategic partnership that sets our incubation model apart.

“Maxitech doesn’t just write a check and walk away,” adds Cihan. “They help us understand enterprise procurement processes, identify design partners, and refine the product so it’s ready for real, production use.”

Our Vision for the Future

Maxitech and Maxeo share an ambitious vision: to establish Generative Engine Optimization as a core pillar of the modern marketing technology stack. Just as SEO became essential in the era of search engines, GEO will become mission-critical as brands navigate the generative AI landscape.

By giving companies the tools to track, analyze, and improve how they appear in AI-generated responses, Maxeo aims to empower marketing and brand teams to move from blind guesswork to informed, strategic action.

“This is how we see the future of enterprise AI,” says Burak. “It’s about building systems that enterprises can trust to give them visibility and control—not just more complexity. We’re committed to helping brands show up the way they want to in the channels their customers are increasingly using.”

Our long-term goal is to ensure that any enterprise—whether in finance, retail, healthcare, or technology—can confidently manage its brand presence in AI-generated content. With Maxeo, brands gain the insight they need to adapt to this new paradigm, safeguarding their reputation, improving customer experience, and staying ahead of competitors who are still treating AI-generated channels as a black box.

Take control of how AI represents your brand

Gain the clarity you need to see exactly how your company shows up in AI-generated answers and recommendations. 

Maxeo’s free report breaks down the strategies leading brands use to monitor, manage, and improve their AI visibility. 

Download it at https://maxeo.ai and start owning your brand’s reputation in the AI era.