Surveys, focus groups, and segmentation studies routinely take 8 to 12 weeks to return answers, in a market where a single TikTok cycle can reshape a consumer narrative in 12 hours. Billion-dollar innovation, brand, and media decisions depend on research that cannot keep up with the humans it measures. That mismatch creates predictable costs inside every global brand:

Surveys, focus groups, and segmentation studies routinely take 8 to 12 weeks to return answers, in a market where a single TikTok cycle can reshape a consumer narrative in 12 hours. Billion-dollar innovation, brand, and media decisions depend on research that cannot keep up with the humans it measures. That mismatch creates predictable costs inside every global brand:

• Innovation teams ship blind and fix in-market.

• Brand teams measure perception quarterly while the narrative moves daily.

• Media teams optimize on CTR because the "why" is locked in unstructured transcripts.

The market is already consolidating around an AI-native answer. Qualtrics acquired Clarabridge for $1.125B. NielsenIQ launched its BASES AI Screener in 2025 to compress innovation screening. Kantar renewed its Affectiva partnership to embed emotion AI into global studies. 

The direction is set. The open question is which platform the enterprise will standardize on.

How Brox is built differently

Brox was built AI-native from day one. The platform processes more than 30,000 video interviews per week, transcribed, tagged, and fed into its proprietary Mens Mundi Database (a repository of millions of authentic consumer video interviews). 

From that corpus, Brox constructs 1:1 digital twins: behavioral replicas grounded in verifiable interview data that enterprise teams can query directly, whether to ask a new question of an existing audience, pressure-test a concept before it ships, or predict how a segment will respond to a campaign.

Three capabilities make it enterprise-ready:

1. Validated twins: Every output traces back to source interview data, with full explainability for brand, legal, and compliance review.

2. Always-on tracking: Concept testing, ad validation, and brand measurement run continuously against a refreshing corpus.

3. Global footprint: Live operations across the US, UK, Japan, and Turkey, with the Middle East and APAC next. Multi-market teams operate on a single research spine.

A team that has built global research before

Delivering that standard requires operators who have built global research infrastructure at scale. The Brox founders have.

Hamish Brocklebank (CEO and co-founder) previously co-founded Portent.IO, acquired by YouGov and relaunched as YouGov Signal. He has shipped enterprise-scale research infrastructure and navigated GDPR and CCPA compliance at one of the world's most recognized data brands.

Durge Seerden (co-founder) was lead designer and front-end developer of YouGov Signal, and co-built the data product YouGov acquired.

Brox is also backed by Scribble Ventures, Wonder Ventures, Vela Partners, Firestreak Ventures, and Incubate Fund.

 

The long bet: human intelligence as enterprise infrastructure

Over the next 24 months, we expect Brox to evolve from a faster research tool into the default human-intelligence layer across the enterprise, feeding innovation, brand tracking, media validation, and strategic planning from one continuously refreshed corpus of real human data. 

As digital twins replace static segmentation as the unit of audience, the companies with verified twins at scale will compound faster than everyone else.

That is the shift we invested in, and we are proud to partner with Brox in building it.

Learn more at brox.ai.