From Problems to Products

Experimenting and building well-defined business models based on products with high rates of growth and retention.

Maxitech Labs

Inspired by Silicon Valley’s entrepreneurial energy and its fail-tolerant culture, Maxitech Labs uses lean product development methodologies to research and build products for a variety of problems from customers across a range of industries.

While there are many ways to solve a problem, Maxitech Labs believes that a thorough understanding of the problem is the best way to identify the optimal solution. A deep understanding of the problem leads to more productive ideation. We experiment with a variety of solutions for problems faced by consumers including financial customers, SMBs, startups and freelancers.


Current Lab Projects


So that freelancers can do what they love...without the stress, Maxitech Labs is developing a new app called Lunafi to help them manage budgets, track expenses and save. We're currently inviting freelancers to participate as beta users to help us develop it. Learn more.


Labs process

Problem Collection

Starting from the problem is the best way to find the problem-solution fit rather than business ideas or technology.


Extensive qualitative and quantitative user research to better understand the users’ pain points.

Idea Generation

Sessions with a wide range of participants including product managers, developers, product designers, business developers.


Create wireframes and pixel perfect interactive prototypes 
to test usability.

Solution Validation

Conduct usability tests with prototypes and iterate as needed to come up with the best solution possible.


Backed by the largest software company in Turkey, we’re capable of building solutions using almost any technology.


Launch and scale the ideas to reach high rates of both growth and retention supported by the business model.


Find the best product-market fit. to ensure on-going success and continue to engage with users after launch.

“Fall in love with the problem, not with the solution.”

Marty Cagan

Contact Us

Maxitech's experienced team is here to increase enterprise agility and foster innovation.