At Maxitech one of our focused domains is corporate innovation. Why? First, because we are a startup inside a corporation. We know the dynamics, needs and challenges of corporations and also the dynamics, needs and challenges of being a startup. Second, because we are in Silicon Valley, we interact and work with many startups that are changing entrenched businesses and disrupting the status-quo. This gives us the opportunity to witness the technology trends first hand.
Before explaining our unique approach on merging corporate and startup worlds, let’s look at some important concepts in corporate innovation.